About Me

I’m curious about people, happiest when solving a tricky question, and motivated by seeing my work make a difference.

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Over the past five years, I’ve built a career in customer insights across FMCG, tobacco and consultancy. I work with research, retail and loyalty data, social listening and performance analytics to understand what people choose, what influences them and where businesses have room to grow.

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I enjoy getting into the detail, but I’m just as interested in the conversation that follows: “What does this mean, and what should we do next?” Turning a complicated piece of analysis into a story that gets people thinking and acting is one of my favourite parts of the job.

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I bring energy, ownership and follow-through. I ask questions, enjoy exchanging ideas and keep projects moving, even when priorities change. My Statistics background gives me a rigorous foundation; my curiosity and enthusiasm make me want to keep exploring. Give me a meaningful challenge, and I’ll be keen to get started and see it through.