JAPAN TOBACCO INTERNATIONAL / LONDON, UK
During my two-year tenure at JTI, I was responsible for monitoring total market performance and analysıng market and consumer data in order to recommend and execute brands, portfolio and pricing strategies. I was looking after the entire Reduced Risk Products (RRP) category — including heated tobacco (Ploom), vape, and nicotine pouch brands.
I ensured the timely and accurate delivery of weekly, monthly, and quarterly performance reports, transforming complex data into clear and actionable insights. These reports helped internal stakeholders and retailer partners understand category and brand performance, and informed strategic decisions across the business.
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I proactively generated insights on the RRP category by closely monitoring competitor activity, identifying key changes in pricing and communication strategies, and highlighting areas for strategic alignment. I regularly collaborated with Brand and Activation teams, providing timely and data-backed feedback that enhanced campaign effectiveness and market responsiveness.
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I also played a key role in supporting new product launches across multiple cities. I evaluated local marketing operations, assessed their commercial impact, and uncovered new opportunities to strengthen distribution and performance in critical sales channels. My ability to combine data analysis with market dynamics contributed significantly to the commercial success of our product rollouts.
MONDELEZ INTERNATIONAL / London, UK
I was responsible for preparing seasonal, weekly, promotional, and competitor EPOS tracker reports to identify signals, patterns, and emerging trends that could shape long-term business performance. These reports were instrumental in supporting strategic planning and guiding the commercial teams with data-backed insights.
I regularly presented complex data in a clear, concise, and business-relevant format to key stakeholders. These presentations covered category and product performance, promotional effectiveness, as well as potential opportunities and risks in the market. My ability to translate data into actionable insights not only supported day-to-day decision making but also helped build a deeper understanding of market dynamics across cross-functional teams.
Additionally, I proactively looked for ways to enhance reporting processes, ensuring faster turnaround times and more impactful analysis. This experience sharpened both my analytical and storytelling skills, and strengthened my ability to influence commercial strategies through data.
KIMOLA DATA TECHNOLOGIES / ankara & Ä°STANBUL, TURKIYE
During my time at Kimola, I worked in a high-pressure, fast-paced environment, collaborating closely with enterprise-level brands across a diverse range of industries. In this role, I built one-to-one relationships with clients, developed a deep understanding of their strategic and operational needs, and translated those needs into tailored social listening research frameworks.
I led end-to-end social listening projects — from scoping and methodology design to data collection, analysis, and insight delivery. I gathered consumer-generated content from multiple digital sources including Twitter, Instagram, YouTube, Facebook groups, and online forums. By leveraging tools such as Excel, Power BI, and Tableau, I uncovered meaningful patterns, connections, and emerging trends within large volumes of unstructured data.
My analyses were always insight-driven and action-oriented. I translated raw data into clear narratives and strategic recommendations, helping brand marketing teams better understand consumer perceptions, market opportunities, and potential risks. The insights I delivered shaped campaign strategies, communication plans, and even product development pipelines. This role significantly strengthened my ability to transform qualitative digital noise into quantitative value — bridging the gap between data and brand storytelling with confidence and precision.
